"Tapping into Generational Marketing Using Social Media"

Advance Registration is Closed.

Please see below for pay At-The-Door information.

"The newest generation to enter the workforce is the dynamic Millennial generation. Organizations may struggle to understand how this younger group think and acts, experiencing a clash with existing corporate cultures. But because this generation is such a large population, organizations must learn to adapt or risk being left behind - losing billions due to  turnover, lost productivity and "missed-the-mark" marketing messages."  Carolyn Ortman, CKO Marketing & Training

Wednesday, October 14, 2009 - 11:30a-1:00p

"Tapping into Generational Marketing Using Social Media"

A presentation and discussion with Carolyn Ortman, MBA and Michelle Howe, MBA

Join us for lunch on October 14th to discover:

• How to identify the generations
• How to present the right messages that attract the different generations
• What companies are successfully using social media
• Benefits of using social media for business
• Generational brand loyalty
• Why you need a social media strategy

Schedule - Wednesday, October 14
11:15am - Registration Check In
11:30am - Lunch & Program

Venue
Ervin | Ad Integrated Marketing • 2134 Michelson Drive • Irvine 92612
(across the street from John Wayne Airport at Michelson & Dupont)

Fees
F r e e  -  Member (Advance Registration) by 5pm, Mon 10/12
$10.00  -  Member - Pay-At-the-Door, first come first serve

$10.00  -  Non-Member (Advance Registration) by 5pm, Mon 10/12
$20.00  -  Non-Member - Pay-At-the-Door, first come first serve

About Carolyn Ortman, MBA
President of CKO Marketing & Training Group, Carolyn has led marketing efforts for such organizations as the University of California, Riverside and the Orange County Transportation Authority (OCTA). She has developed, presented and facilitated hundreds of trainings and workshops to audiences in a variety of industries throughout the United Stated and the United Kingdom. In the process, the 17-year  marketing and training veteran has achieved international success as business trainer and leadership expert.

About Michelle Howe, MBA
Michelle is the owner of Internet Word Magic, an Internet branding and PR agency. A former university professor, Michelle assists companies to effectively position their online marketing message through social media, search engine optimized web copy and online press releases. A published author, Michelle is the author of the award winning book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit."